Redação Online
Correction of Writing Platform for ENEM, Vestibulares and Contests in Brazil.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Redação Online is an educational technology company headquartered in Florianópolis, Brazil, that operates an online platform for essay writing and correction. Founded in 2016 by Otavio Pinheiro, the company addresses a significant gap in the Brazilian education system, where a large number of students struggle with essay writing for crucial exams. Pinheiro, a former history teacher, was motivated to start the company after observing the high failure rates in the essay portion of the national high school exam (ENEM). He envisioned a scalable online solution to provide personalized feedback and instruction, moving from a traditional classroom setting to a platform that could reach tens of thousands of students.
The company's primary service is a platform where students can practice writing essays and receive detailed, humanized feedback from qualified instructors. The business model is subscription-based, offering various packages of essay corrections to its users. Clients, primarily students preparing for the ENEM, other university entrance exams, and public service contests, can choose from over 300 themes, write their essays directly on the platform or upload a photo of a handwritten one, and receive corrections within three business days. The platform also provides performance analytics, allowing students to track their progress over time. Beyond individual students, Redação Online also offers its platform to schools and colleges.
Redação Online has achieved significant recognition for its social impact and business model. It was the first education startup in the world to be accelerated by Facebook's Station Hack program and has been supported by organizations like Yunus Social Business, founded by Nobel Peace Prize winner Muhammad Yunus, and the Lemann Foundation. The platform has demonstrated tangible results, with students showing an average improvement of up to 400 points on their essay scores after completing 25 practice essays.
Keywords: EdTech, essay correction, online learning, ENEM preparation, vestibular preparation, writing skills, educational platform, social impact startup, Otavio Pinheiro, B2C education, Brazil education, online tutoring, writing feedback, exam preparation, language education, student performance, essay writing platform, Florianópolis startup, Facebook Station Hack, Yunus Social Business