Red Rover

Red Rover is a human resources software provider focused on the K-12 education sector. The company was established in 2020 by founders with a combined 50 years of experience in creating, marketing, and supporting substitute placement software for schools. Recognizing that the available software for managing school employees was outdated, they decided to build a new generation of solutions.

The company's core business revolves around providing modern, intuitive software designed to simplify the work of education professionals. Its primary clients are K-12 school districts. Red Rover's business model is based on selling its software solutions, which include products for absence management, time tracking, and hiring. The absence management tool, which was their initial offering, helps track employee time off and schedule substitutes, a critical function given the chronic shortage of substitutes. Within months of launching, over 150 school districts had adopted this solution.

Red Rover’s product suite is delivered through web and mobile applications, available on both Apple's App Store and the Google Play Store. The platform is designed to automate processes, such as filling absences through text message notifications, to reduce the manual workload for district staff. The founders, including Mike Sheldon who leads product and technology, and Dani O'Shaughnessey who heads sales and marketing, emphasize creating software that is user-friendly and backed by strong customer service from knowledgeable staff.

Keywords: K-12 HR software, education technology, absence management, substitute placement, school administration software, time tracking software, applicant tracking system, K-12 solutions, edtech, human capital management, school district software, employee scheduling, substitute management, Red Rover K12, school staffing, education HR, workforce management, SaaS, educational software, teacher absence