Red-M

Red-M operates as a non-profit 501(c)(3) organization with a mission centered on combating human trafficking. Founded in Houston, Texas, in 2018 by David Reid, who also served as CTO and CMO at the Houston-based company NOV, the organization aims to mobilize professionals and industry leaders to address the issue.

The organization functions as a movement of volunteers dedicated to raising public awareness and advocating for change. Its operational model is structured around three core pillars: empowering society with information, developing community leaders to amplify the fight, and resourcing the anti-trafficking movement with professional skills. Red-M connects experts from fields like marketing, legal, and finance to provide pro-bono support to partner organizations. This structure ensures that all funds raised are directed towards its awareness activities and to charitable partners that directly assist survivors of sex trafficking. The organization reports having no paid staff, with a diverse leadership team managing its activities.

Red-M's primary activities involve raising funds and distributing them to partner organizations active in rescuing victims and assisting survivors. During 2023, the organization reported that its support contributed to the rescue of four teenagers and assisted 12 survivors through its partner charities. The business engages individuals and companies through various programs, including awareness campaigns like #redMonday, event volunteering, corporate sponsorships, and matching donation programs. It has established a network of partnerships with dozens of organizations and companies to further its cause.

Keywords: anti-human trafficking, non-profit organization, 501c3, survivor support, sex trafficking awareness, volunteer movement, pro-bono professional services, social advocacy, community leadership development, fundraising for charity, corporate social responsibility, Houston non-profit, David Reid, modern-day slavery eradication, victim rescue