RED DRAGONFLY
Fashion footwear, leather goods, and accessories manufacturer.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | N/A | IPO | |
| Total Funding | 000k | ||
| CNY | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (2 %) | (13 %) | (3 %) | (10 %) | 10 % | (13 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 8 % | 11 % | 11 % | 10 % | 9 % | 13 % | 10 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 6 % | 4 % | 3 % | 1 % | (2 %) | 2 % | (3 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | 2 % | 1 % | 2 % | 2 % | 1 % | 2 % |
Source: Company filings or news article
Zhejiang Red Dragonfly Footwear Co., Ltd. is a publicly traded company on the Shanghai Stock Exchange, specializing in the design, development, production, and sale of shoes, leather goods, and apparel. The company was founded in 1995 by Qian Jinbo in Wenzhou, China, a region with a long tradition of shoemaking. Qian, who began his career as a carpenter, transitioned into selling and eventually manufacturing shoes, establishing the Red Dragonfly brand in a competitive market.
The company's primary business revolves around its main brand, Red Dragonfly, which includes men's and women's footwear, and has expanded to include Red Dragonfly KIDS, GONGJI for casual shoes, and RDF for light outdoor sportswear. It operates through a multi-brand, multi-category model, also offering leather bags, wallets, belts, and clothing. The business model utilizes both online and offline channels, with a large network of franchise and directly-operated stores across China, though it has been shifting its strategy to focus more on directly-operated outlets and online platforms to improve profitability. The company has established R&D and fashion information centers in cities like Paris, Milan, Shanghai, and Guangzhou to keep its products aligned with international trends.
Red Dragonfly has placed a strong emphasis on integrating Chinese culture into its brand, establishing the first shoe culture museum in China and publishing literature on the history of Chinese footwear. Despite its historical success, the company has faced challenges in recent years, including declining revenue and profits, attributed to shifting consumer habits towards online shopping and increased competition. The founder's son, Qian Fan, now serves as Vice Chairman and is involved in adapting the company's strategy for a new era.
Keywords: footwear manufacturing, leather goods, apparel retail, fashion design, shoe brand, Wenzhou, Qian Jinbo, public company, Shanghai Stock Exchange, e-commerce, retail stores, children's products, Chinese brand, shoe culture, family business
