Recur

Recur, founded in 2021 by Zach Bruch and Trevor George, positions itself as a key infrastructure provider for brands entering the Web3 space. The company's core mission is to simplify the complexities of blockchain technology, enabling enterprises to build and manage their own non-fungible token (NFT) experiences seamlessly.

The founding duo brings a complementary skill set to the venture. Zach Bruch has a deep background in cryptocurrency, having held leadership roles at prominent digital asset trading firms like Kraken and Cumberland/DRW. Trevor George, on the other hand, comes from the world of merchandise and licensing, having founded the merchandise company Trevco and the e-commerce platform Blue Wheel. This blend of crypto-native expertise and brand licensing understanding forms the foundation of Recur's strategy, aiming to bridge the gap between established brands and the emerging digital collectibles market.

Recur provides a comprehensive, chain-agnostic platform that allows major brands to launch their own NFT collections without needing to develop the underlying blockchain infrastructure. The business operates on a B2B model, serving large enterprises and well-known intellectual property holders. Its revenue is primarily generated through a fee structure tied to the primary sales and secondary market transactions of the NFTs minted and managed through its platform. Essentially, Recur offers an end-to-end solution, handling everything from the initial minting to the creation of a branded marketplace for trading.

A significant milestone in the company's history was securing a $50 million Series A funding round in September 2021, which was the largest in the NFT space at the time. This capital injection, led by billionaire Steven A. Cohen's family office, underscored investor confidence in Recur's vision to become the go-to platform for brands venturing into Web3. While the company initially gained traction with major partnerships, it later announced a shutdown of its platform, with a phased wind-down process concluding by November 2023, citing unforeseen challenges and a shift in the market landscape.

Keywords: NFT, Web3, digital collectibles, blockchain infrastructure, brand engagement, enterprise software, NFT marketplace, digital assets, licensing, crypto