RECRD GROUP
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| Date | Investors | Amount | Round |
|---|---|---|---|
* | $4.0m | Seed | |
| Total Funding | 000k | ||
RECRD GROUP operates a decentralized video engagement platform aimed at reshaping the creator economy through blockchain technology. The company was co-founded by Anoir Houmou, who serves as CEO, and Badr al-Towaijri. Houmou's background spans over 14 years in marketing and advertising, including a role as head of digital marketing for Standard Chartered Bank, where he identified significant issues with brand safety and content monetization. This experience directly informed the company's direction, which began around 2018 with the goal of solving ad safety and evolved into a comprehensive video platform.
The business operates as a SocialFi platform where content creators can monetize their short-form videos from their very first view. Revenue generation is centered around an ad-revenue sharing model, which promises creators up to 100% of the income their content generates. A core feature of the platform is the ability for users to buy and sell videos as tradable assets, with future ad revenue transferring to the new owner. This model transforms video content into a non-fungible token (NFT), creating a direct market for viral content. The platform is built on the Sui blockchain, which underpins its on-chain monetization and content ownership verification, addressing the problem of content being reposted without credit.
RECRD's primary service is a mobile application and web platform that facilitates the creation, sharing, and trading of short-form videos. A key engagement feature is the "rebound," which allows users to post video responses to other videos, creating interactive threads of content. This system is designed to foster a community and increase user interaction beyond simple likes or shares. The company targets the global creator community and advertisers seeking brand-safe environments. Following a beta launch exclusively in India, the platform reported significant early traction. On July 11, 2024, the company secured $4 million in a seed funding round led by the Sui Foundation and including investors such as Alphabit, DNA Fund, and several angel investors.
Keywords: SocialFi, creator economy, video monetization, decentralized application, DApp, blockchain, content ownership, ad revenue sharing, NFT, short-form video, video engagement, Sui blockchain, Anoir Houmou, video responses, rebounds, digital assets, content creators, video platform, peer-to-peer content trading