Receptive
SaaS product teams: listen to the right people, build the right product..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Receptive Software Limited, operating as Receptive.io, was a UK-based SaaS company established in 2015 by co-founders Hannah Chaplin and Dan Deeson. The firm carved a niche for itself in product demand intelligence, offering a specialized platform for B2B software companies.
The business catered to product managers and customer success teams, enabling them to systematically capture, prioritize, and analyze customer feedback and feature requests. This addressed a common scaling problem for growing software companies, where managing feedback through spreadsheets becomes inefficient. Receptive's platform centralized input from various stakeholders—including customers, internal teams, and the broader market—into a single repository. Its system allowed for the segmentation and analysis of feature requests to help product teams make data-informed decisions on their development roadmaps, aligning product enhancements with business objectives and customer needs. The model was designed to close the feedback loop, enhancing communication and user engagement by showing customers their input was valued.
A key milestone for the company was its acquisition by Pendo, a US-based product cloud company, on April 30, 2019. The acquisition was a strategic move by Pendo to integrate Receptive's qualitative feedback capabilities with its own quantitative analytics platform, aiming to provide a comprehensive 360-degree view of the customer. Following the acquisition, Receptive's Sheffield headquarters was designated as Pendo's European development center, and the Receptive product was initially offered as both a standalone service and as part of an integrated package with Pendo's suite.
Keywords: product demand intelligence, customer feedback management, feature request software, SaaS feedback tool, product roadmap planning, B2B software solutions, user feedback analysis, product management software, customer success tools, Receptive.io, Pendo acquisition, Hannah Chaplin, Dan Deeson, software development lifecycle, prioritizing features, customer-led development, product strategy, user engagement platform, feedback aggregation, roadmap communication