Rebus Technology
Fan activation platform for memorable digital activations.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
$120k | Seed | ||
| Total Funding | 000k | ||
Rebus Technology, formerly known as BTI, develops a fan activation platform designed to activate and monetize fans or event attendees through digital activations across various channels. The company's platform utilizes audience microtargeting and intent-based strategies to enhance brand awareness and generate immediate leads or sales, aiming to increase client revenue.
The company was founded in 2017 by Juliana Villalba Torres and Jose H. Berrio. It is headquartered in Bogota, Colombia. Rebus Technology has received a total of $120K in funding over one seed round on June 29, 2020, with Techstars as the lead investor. Other institutional investors include Vesuvio Ventures and Wayra.
The firm's primary industry is Business/Productivity Software, with a focus on Marketing Tech. They provide solutions for various sectors, including construction, aviation, and financial services, helping them manage complexity with scalable and secure technology. Their services include DevOps, application support, custom development, and consulting for cloud and data integration. Specific products mentioned include CloseoutSoft for construction project management and AirOps for airport operations.
Keywords: fan activation, digital activation, event monetization, audience microtargeting, brand awareness, lead generation, marketing tech, business software, sports tech, CloseoutSoft, AirOps, event technology, fan engagement, digital marketing, revenue optimization