Rebike Mobility

Rebike Mobility GmbH, established in April 2018 in Munich, operates within the e-mobility sector with a specific focus on the e-bike market. Initially founded as rebike1 GmbH by Sven Erger and Thomas Bernik, the company was rebranded to Rebike Mobility GmbH in March 2020. Both founders bring relevant experience to the venture; Sven Erger previously held management positions at All-Terrain-Fahrzeuge (ATV) and utility vehicles manufacturer Polaris, while Thomas Bernik has a background as CEO of the online tire retailer Tirendo. This combined expertise in vehicle markets and e-commerce platforms provides a solid foundation for Rebike's business strategy.

The company has structured its operations around a multi-channel approach to the e-bike lifecycle. A primary revenue stream is the sale of used, refurbished premium e-bikes through its online platform, rebike.com. This addresses a market segment seeking high-quality equipment at a more accessible price point. Complementing this is an e-bike subscription service, available via ebike-abo.de, which caters to customers desiring flexibility and lower upfront costs. A third pillar of their model involves e-bike rental stations located in popular tourist destinations, capturing seasonal and short-term demand.

Rebike Mobility's product catalog features a wide array of e-bike types, including e-mountain bikes, e-trekking, e-city, and e-SUV models, from well-regarded brands such as Haibike, Husqvarna, R Raymon, and Orbea. This allows the company to serve a diverse client base, ranging from casual city commuters to serious mountain biking enthusiasts. By managing the entire value chain from rental and subscription to refurbishment and resale, the company aims to maximize the utilization and economic life of each e-bike asset.

The firm has successfully attracted investment to fuel its growth, including a €10 million financing round in 2021 led by Circularity Capital and Vorwerk Ventures. This funding was earmarked for expanding its team and scaling its circular business model across Europe. Rebike Mobility has also engaged in partnerships, such as collaborating with ADAC SE to offer members discounts on e-bike subscriptions, thereby expanding its market reach. The company's strategic focus is on becoming a comprehensive, cross-brand platform for premium e-bikes, leveraging both sales and service-based revenue models. Keywords: e-bike, mobility, circular economy, e-commerce, subscription service, refurbished electronics, rental services, premium bicycles, sustainable transport, direct-to-consumer