Reasoned Art

Reasoned Art, an Italian art-tech startup, was established in Genoa in January 2021 by co-founders Giulio Bozzo and Andrea Marec. The company operates at the intersection of traditional art and blockchain technology, positioning itself as a key player in the evolving digital art market. As a certified B-Corp, Reasoned Art is committed to balancing profit with social and environmental performance.

CEO Giulio Bozzo's academic background in Preservation and Enhancement of Cultural Heritage directly informs the company's mission. His fascination with the potential of NFTs to establish digital ownership began in 2019 and culminated in the founding of the startup. The founders were recognized for their work, appearing on the Forbes Italia 30 Under 30 list for Art & Style in March 2022.

The company's business model is structured around three core units: a curated digital art gallery, brand collaborations, and the flagship "Monuverse" project. The gallery selects and promotes digital artists, using NFTs to certify authenticity and facilitate sales, thus addressing issues of traceability and provenance in the art market. This model provides a secure and transparent platform for artists to sell their work and for collectors to acquire certified digital assets. The firm has also engaged in B2B services, executing collaborations with prominent brands such as Adidas Originals and Bulgari.

A significant initiative is Monuverse, which aims to preserve and reimagine cultural heritage for the Web3 era. This project creates 3D models of iconic monuments, which are then artistically reinterpreted by digital artists. The resulting artworks are certified as NFTs. The inaugural Monuverse project featured Milan's Arch of Peace, successfully selling 1,111 NFTs and garnering a global streaming audience of over five million people. This venture combines art, technology, and cultural preservation, creating a new avenue for experiencing and owning a piece of digitally reinterpreted history. The company has secured funding to support its growth, including a pre-seed round of €310,000 in 2021 and a subsequent seed round of €1.4 million in May 2023, which saw investment from South Korean fund Woori Technology Investment.

Keywords: Art-Tech, Crypto Art, NFT, Blockchain, Digital Art Gallery, Cultural Heritage Preservation, Monuverse, B-Corp, Web3, Digital Ownership, Giulio Bozzo, Andrea Marec, Brand Collaborations, NFT Marketplace, Digital Art Curation, Art Investment, Decentralized Art Market, Art and Technology, Italian Startup, Forbes 30 Under 30