Realty Generator

Realty Generator operated as a specialized provider of technology and marketing solutions tailored for the real estate brokerage market. The company was established in 2003 and founded by Thomas Ray and Justin Tracy.

The firm's core offering was a proprietary, web-based platform designed to serve as a comprehensive system for real estate brokers. This platform equipped them with tools to generate new client leads, manage the allocation of these leads among their agent teams, and oversee the subsequent follow-up activities with prospective home buyers and sellers. The business model centered on providing a turnkey internet marketing and customer management solution that enabled brokerage companies to enhance their revenue and operational efficiency. The target clients were real estate brokerage firms seeking a competitive advantage in their local markets through a structured lead generation and management system.

A significant milestone in the company's history occurred in November 2007, when it was acquired by HouseValues, Inc. This acquisition was a strategic move for HouseValues to expand its product suite and customer base, integrating Realty Generator's system to offer solutions for both individual agents and entire real estate companies. Following the acquisition, principals Thomas Ray and Justin Tracy transitioned to the HouseValues team, where they were tasked with the continued growth of the business they had founded.

Keywords: Realty Generator, real estate technology, lead generation, lead management, real estate marketing, brokerage solutions, CRM for real estate, Thomas Ray, Justin Tracy, HouseValues Inc., real estate software, agent lead distribution, property marketing, online real estate marketing, client management system, real estate brokerage tools, PropTech, customer relationship management