RealTargeting

RealTargeting, established in 2013, carved a niche for itself in the digital advertising landscape by developing sophisticated fraud protection technology. The company was founded by Aaron Doades, who also served as its CEO, leading the firm until its acquisition.

Operating from its headquarters in New York, NY, RealTargeting directed its services towards a broad clientele that included advertisers, publishers, networks, and exchanges grappling with the financial and reputational impact of digital ad fraud. The firm's core business centered on providing a robust fraud protection suite designed to detect and mitigate a variety of online ad fraud schemes. This technology was engineered to identify invalid traffic sources such as bot fraud, combat issues like hidden ads, and prevent impression laundering, thereby ensuring the integrity of advertising data for its clients.

A significant milestone in the company's history occurred on February 10, 2014, when DoubleVerify, a major player in digital media measurement and analytics, acquired RealTargeting's intellectual property and technology assets. This strategic acquisition saw the integration of RealTargeting's anti-fraud capabilities into DoubleVerify's comprehensive service suite. As part of the transaction, founder Aaron Doades transitioned to DoubleVerify to spearhead future product initiatives, a testament to the value placed on his expertise and the technology he helped create.

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