Reality Zero One

Reality Zero One Limited, registered as company number 10636978, is focused on developing a platform for reality capture and digital delivery. The core of its business is to provide tools that facilitate the conversion of real-world objects into high-quality digital assets for use in virtual (VR), augmented (AR), and mixed reality (MR) environments. This addresses a significant challenge in the 3D and immersive content industry: the time and expense associated with creating content from the ground up. The company’s platform combines reality capture hardware with a software suite designed to automate and streamline the process of building and publishing digital experiences, making it accessible to users without specialized development skills.

The company's technology aims to produce high-resolution, realistic outputs that can be used in VR or AR settings without requiring additional editing. By simplifying this pipeline, Reality Zero One seeks to reduce the costs and time typically involved in 3D content creation. In April 2018, the firm secured £285,000 in a seed funding round. This investment was led by Startup Funding Club (SFC) in collaboration with the London Co-Investment Fund and the British Robotics Seed Fund. The funding followed the company's participation in Digital Catapult's 'Augmentor Programme', which provided business mentorship and access to immersive lab facilities for product testing and demonstration. This program was instrumental in connecting the company with investors. Early market traction included an immersive project for Virgin Atlantic and Microsoft.

The official nature of business classifications filed for the company include the manufacture of computers and peripheral equipment, publishing of computer games, other software publishing, and data processing and hosting activities. Reality Zero One's mission is to build an end-to-end platform that makes the process of integrating real-world items into digital formats a more efficient and accessible experience for creators in the immersive technology ecosystem. The company is sometimes referred to as R01 and aims to make it easy to turn real objects into studio-quality 3D scans. Keywords: reality capture, digital asset creation, 3D scanning, virtual reality content, augmented reality content, mixed reality ecosystem, 3D modeling automation, immersive technology, digital twin, VR development tools, AR development tools, 3D content pipeline, reality-to-digital, virtual asset generation, immersive experience platform, 3D asset market, digital delivery platform, Startup Funding Club, London Co-Investment Fund, British Robotics Seed Fund, Digital Catapult Augmentor, R01