Real World Games

Real World Games Inc., founded in February 2017 by Takashi Seiko, operates within Japan's dynamic mobile gaming market. The company has established itself by developing location-based games that merge digital experiences with physical activity. The founder and CEO, Takashi Seiko, is an avid player of location-based games like Ingress and Pokémon GO, having reportedly walked over 20,000 kilometers in four years, which inspired him to create a business focused on the concept of "Proof of Walk for Quality of Life."

The firm's core business revolves around its proprietary 3D map platform, "TERRA," which serves as the foundation for its game development. This allows the company to create immersive, real-world gaming experiences. Real World Games monetizes its applications through a combination of advertisements and in-app purchases. A central element of their business model is the integration of blockchain technology and a token economy. One of their flagship products, "BitNyanters," is a location-based game where players explore the real world, discover and register unique locations as "Neko Spots," and in return, can receive a cryptocurrency called "Aruku Coin" (ARUK) as an incentive. This model aims to encourage physical activity, contribute to health and wellness, and stimulate local economies by driving foot traffic to specific areas. The company has also developed this concept for disaster prevention, displaying AEDs and evacuation centers on the app's map.

Since its inception, Real World Games has secured significant funding, with a cumulative total of approximately 400 million JPY from investors including Showcase Capital, UHA Mikakuto, and SNK. These partnerships are strategic, aiming to combine the company's location-based platform with the character IPs and products of its partners to create new digital marketing and game development opportunities. The company has also engaged in collaborations with municipal governments, such as Kobe City, to address local health challenges and promote regional revitalization. Another key title is the railway-themed location game "TRAIN & TRAIN," developed in collaboration with multiple railway operators.

Keywords: location-based gaming, mobile games, augmented reality, blockchain games, GameFi, Proof of Walk, health and wellness apps, token economy, Japanese gaming market, digital mapping platform, BitNyanters, Aruku Coin, gamification, regional revitalization, health tourism, corporate wellness, user-generated content, in-app purchases, mobile advertising, startup, Takashi Seiko