Real Time Content
EngageOne Video, Personalized Video | Pitney Bowes.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2006 by David Schwartz, Real Time Content established itself as a specialized technology provider for the digital advertising sector. The company, which was based in Ipswich, United Kingdom, developed a platform enabling advertisers and publishers to create and deploy personalized online video advertising campaigns. Its core service involved customizing video and audio content in real-time by adapting it based on the stated preferences of online users. This capability allowed for the delivery of highly targeted and individualized advertising, a significant development in the online ad space at the time.
The business operated in the B2B media and information services market, serving advertisers and publishers who sought to increase the effectiveness of their online video campaigns. The company's technology provided a means to move beyond generic ad content and engage viewers with material specifically tailored to their interests. Real Time Content's business model was centered on providing this video customization platform to its clients. The company secured an undisclosed amount of funding from investors including BT Group and New Venture Partners to fuel its operations and growth. A major milestone in the company's history was its acquisition by Pitney Bowes on June 2, 2015, which marked its formal exit and integration into a larger technology corporation.
Keywords: personalized advertising, video advertising, ad tech, content customization, real-time advertising, targeted ads, digital media, video personalization, online advertising platform, dynamic content, publisher tools, advertiser solutions, audience engagement, customer data, ad campaign personalization, Ipswich startup