Real Simple Energy

Real Simple Energy

Ultimate retail energy search engine and independent agent.

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Real Simple Energy operates as an electricity concierge service, primarily targeting residential customers in the Texas deregulated energy market who find navigating electricity plans to be confusing and time-consuming. The company was founded in Houston in 2015, with some sources indicating a 2018 launch, by Trent Crow, Paul Paras, and Matt Herpich. The venture was born from co-founder Trent Crow's own frustrating experience shopping for a home electricity plan, despite his professional background trading wholesale power derivatives for JP Morgan. Recognizing that if an industry expert found the process complex, the average consumer was likely at a significant disadvantage, he established the firm to act as a consumer advocate.

The firm’s business model is centered on a subscription service that charges customers a monthly fee, reported to be $9, to manage their electricity procurement entirely. Real Simple Energy's proprietary platform analyzes a customer's specific energy usage profile against thousands of available plans in the Texas market to identify the most cost-effective option. Once a plan is selected, the company handles the entire enrollment process and subsequent bill management, requiring customers to sign a limited power of attorney, which grants the company authority to sign contracts on their behalf. This structure positions Real Simple Energy not as an energy provider, but as an independent agent or broker that simplifies the complexities of contracts, freeing customers from dealing with hidden fees and rate hikes.

The service offers two primary products: a 'Fixed Rate' service and a 'Fixed Bill' option. The Fixed Rate service aims to find the lowest price per kilowatt-hour, which is most beneficial for higher-than-average energy users. The 'Fixed Bill' service, launched in 2020, allows customers to lock in a consistent monthly electricity price for a six-month term, a feature designed for renters and budget-conscious consumers who prefer predictable expenses. In March 2021, Real Simple Energy was acquired by Arcadia, a Washington D.C.-based technology company focused on connecting consumers to renewable energy. Following the acquisition, the entire Real Simple Energy team transitioned to Arcadia, with Trent Crow becoming the general manager of energy services in Texas.

Keywords: electricity concierge, energy management service, Texas electricity market, residential energy, power plan comparison, electricity bill savings, energy brokerage, subscription energy service, fixed-rate electricity, predictable energy billing, energy plan management, consumer energy advocate, automated energy switching, electricity cost reduction, Arcadia, Trent Crow, deregulated energy, energy plan analysis, utility management, home energy savings

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