Real Design Tech
ICT cycling platform for immersive indoor training.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
Real Design Tech Co., Ltd. is a digital health and wellness technology company established in South Korea on February 1, 2018, by CEO Joongsik Lee. The company focuses on developing solutions that merge the immersive experience of outdoor cycling with the safety and convenience of an indoor setting.
The firm's flagship product is the ULTIRACER, an ICT-based balance training cycling system. This platform is designed to allow users to ride their actual bicycles indoors without the risk of falling. It uniquely enables both wheels to spin and tracks the bicycle's lateral movements and handlebar steering, synchronizing these actions with a digital twin in real-time within its content, providing a realistic riding experience. Key features include a two-roller system that reduces friction compared to traditional three-roller models, a safety guide system, and integrated sensors that capture data like speed, distance, and direction for interactive gaming and training. This data extraction capability is also positioned as a key differentiator for digital health applications.
The company's business model encompasses manufacturing and selling the ULTIRACER hardware, developing proprietary software and game content, and leveraging the collected cycling data for digital health services. Real Design Tech is also developing digital therapeutics aimed at rehabilitation for cognitive disorders, heart conditions, and spinal issues. Its target market includes general fitness consumers, seniors, and patients with conditions like Parkinson's disease, for whom cycling can be a viable form of rehabilitation.
Since its founding, Real Design Tech has achieved significant milestones, including receiving a CES Innovation Award in 2020 and again in 2024 for 'Digital Health'. The company has actively participated in international events like Select USA and EuroBike, and has secured numerous government grants and accelerator program selections in South Korea. The company plans to seek FDA approval for its digital therapeutics and is preparing for an IPO starting from 2028.
Keywords: indoor cycling, digital health, cycling simulator, rehabilitation technology, balance training, digital therapeutics, wellness technology, home fitness, smart exercise equipment, ICT cycling, ULTIRACER, Joongsik Lee, connected fitness, virtual cycling, senior healthcare, Parkinson's rehabilitation, metaverse fitness, sports tech, cognitive training, data-driven wellness