ReadyCart
Celebrating digital content creators and helping them make more money from their content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor investor | €0.0 | round | |
| N/A | $450k | Convertible | |
| Total Funding | 000k | ||
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ReadyCart, LLC operated as a social commerce platform, launching in 2014 as a creation of Very Ventures, the investment and product scaling arm of Very, LLC. The company was co-founded by Jesse Morris and Jonathan Bragdon, who also served as partners at Very. Their journey with ReadyCart stemmed from identifying a crucial gap in the market: while product-driven content was surging on platforms like YouTube, influencers lacked an efficient method to earn commissions from the purchases they inspired beyond traditional advertising.
The firm positioned itself as a solution to this challenge, carving a niche within the burgeoning creator economy. ReadyCart's primary business was to provide a mechanism for bundling products mentioned in YouTube videos, enabling viewers to purchase these items seamlessly with a single click. This model served social media influencers and the media networks managing them by generating incremental revenue and delivering valuable e-commerce insights. The platform's core service was a turnkey affiliate shopping tool designed specifically for YouTube creators, allowing them to monetize their content effectively. Revenue was generated through commissions on sales made through the platform.
A significant milestone in ReadyCart's history was its acquisition in October 2017 by Grapevine, a prominent end-to-end influencer marketing platform. This event marked a successful exit for Very Ventures, which had incubated and supported the company from its inception. The acquisition integrated ReadyCart's technology into Grapevine's extensive network of over 135,000 influencers, providing them with enhanced monetization tools and connecting them with major e-commerce brands and retailers.
Keywords: social commerce, influencer monetization, YouTube shopping, affiliate marketing, creator economy, e-commerce insights, single-click purchase, video content monetization, influencer marketing platform, product bundling, Jesse Morris, Jonathan Bragdon, Very Ventures, Grapevine acquisition, online video shopping, content creator tools, digital commerce, social media sales, affiliate shopping platform