reaDIYmate
DIY kits that create cloud connected things.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$27.0k | Seed | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
reaDIYmate operated in the emerging Internet of Things (IoT) market, offering do-it-yourself kits for consumers to build Wi-Fi-connected objects. The company was founded by Marc Chareyron and Olivier Mével, who had prior experience in the connected devices space as part of the team behind the Nabaztag, a Wi-Fi-enabled rabbit. Their venture into reaDIYmate began with a successful Kickstarter campaign in 2012, which sought to bridge the gap between the digital and physical worlds by allowing users to create tangible notifications from their online activities.
The core of the business was selling DIY kits that enabled users, regardless of technical expertise, to assemble interactive paper-based companions in minutes. These objects connected to the internet via Wi-Fi and could be programmed to react with movement and sound to various digital triggers. For instance, a paper robot could move its arms when a specific email arrived or play a sound for a Twitter mention. The business model was centered on the direct sale of these kits, which included a pre-fabricated paper body, a small servo motor, a speaker, and the 'brain' – a compact computer with Wi-Fi, an MP3 decoder, and SD storage.
Clients were primarily hobbyists, designers, and individuals interested in a simple introduction to connected hardware. The product's appeal lay in its simplicity and customizability. Users configured their devices through a web interface, linking them to services like Gmail, Facebook, Twitter, and IFTTT to create personalized alerts. For more advanced users, the platform was Arduino-compatible, allowing them to write their own applications and even design and sell their own kits through the company's platform, indicating a potential marketplace model.
Keywords: DIY electronics, Internet of Things, IoT devices, Kickstarter project, connected objects, paper toys, Wi-Fi companions, Arduino compatible, smart notifications, interactive objects, Marc Chareyron, Olivier Mével, Nabaztag, physical computing, web-connected devices, custom alerts, DIY kits, interactive art, smart toys, tech hobbyist