ReadiiTel

ReadiiTel Pty Ltd is an Australian telecommunications and managed IT services firm positioning itself as a challenger to the country's major telco providers. Founded in Melbourne in 2017 by Daniel Li, a former Telstra employee, and Daniel Foden, the company targets the small-to-medium enterprise (SME) sector, a market segment they believe is underserved by larger corporations. Li's background at a major telco provided direct insight into the service gaps and customer dissatisfaction, particularly concerning the National Broadband Network (NBN), which became a foundational motivator for ReadiiTel.

The company's business model is centered on providing a comprehensive suite of IT, cloud, security, and communication solutions as a full-service Managed Service Provider (MSP). Revenue is generated through the provision of these tailored services, which include managed IT and networks, cloud consulting, cybersecurity, server disaster recovery, and business internet and VoIP solutions. This integrated approach offers clients a single point of contact for all their technology needs. A key part of its strategy involves leveraging its custom-built fixed wireless network as an alternative to fiber optic cables, which can offer more affordable installation and maintenance. The company also operates as a wholesaler for major carriers like Telstra, TPG, Optus, and Vocus, enabling it to offer a variety of connectivity options, including fiber solutions and private IP networks for multi-site businesses.

ReadiiTel's service portfolio is designed to be scalable, serving small businesses, mid-market enterprises, and large corporations. Offerings include Managed Infrastructure, Managed Cloud, Managed Security, and 24/7 IT support with locally-based call centers. In telecommunications, the firm provides business internet, fiber, fixed wireless, and VoIP systems that feature detailed reporting and don't require on-site hardware. A significant milestone was achieved in late 2019 when the company successfully completed an equity crowdfunding campaign, raising over $389,000 to fuel its expansion plans. This was followed by subsequent funding rounds, including a seed round in July 2023.

Keywords: managed IT services, business internet provider, cybersecurity solutions, cloud consulting, VoIP services, telecommunications, fixed wireless internet, SME technology solutions, private network provider, managed service provider, Daniel Li, Daniel Foden, IT support Australia, cloud infrastructure, network security, data recovery services, business communication solutions, fiber optic connectivity, multi-site networking, enterprise IT solutions