Reactful

Reactful Inc., established in 2015 by co-founders Jonathan Izen and Leor Grebler, operates in the marketing technology sector with a focus on real-time website personalization. The company provides a software-as-a-service (SaaS) platform designed to help marketers increase conversion rates and engagement by tailoring website content to individual visitor behavior and intent. Reactful's technology analyzes a visitor's "digital body language"—such as mouse movements, scrolling patterns, and time on page—to predict their engagement level and trigger personalized reactions like pop-ups, targeted messages, or content modifications in real-time. This allows businesses, from small companies to large enterprises, to deliver individualized experiences without requiring engineering support.

The platform's core offering is a continuous optimization engine that uses machine learning to adapt to visitor behavior and personalize the digital journey. It integrates with major marketing automation and analytics platforms, including Marketo, Oracle Eloqua, and Google Analytics. The business model is subscription-based, with pricing likely tiered based on website traffic and feature sets. Reactful targets marketing professionals and teams looking to improve their conversion funnels and enhance the user experience on their websites.

Co-founder Jonathan Izen brought over two decades of experience in user experience and digital marketing to the venture, having previously worked on campaigns for major brands. Leor Grebler, another co-founder, has a background in product management and technology. In a significant development, Reactful was acquired by In-gage in February 2019, which expanded the capabilities of both companies in the customer engagement space.

Keywords: website personalization, conversion rate optimization, digital body language, marketing technology, SaaS, user engagement, real-time marketing, lead generation, customer journey, machine learning