Reach Media

Reach Media is the brand name for Focus Media Information Technology Co., Ltd., a company that has established itself as a major player in China's out-of-home advertising market. Founded in 2003 by Jason Jiang (Jiang Nanchun), the company pioneered the concept of placing advertising screens in high-traffic, captive audience environments like office building elevators and residential community elevators. Jiang, a graduate of East China Normal University, identified the potential of leveraging the unavoidable waiting times in these locations to create a powerful advertising channel.

The company's primary business revolves around its extensive network of digital screens and traditional poster frames installed in elevators and lobbies, as well as pre-roll advertising in cinemas. This model operates by leasing media spots from property management companies, installing the advertising infrastructure, and then selling ad space to a wide range of clients. Its clients are typically businesses looking to target urban mainstream consumers, with sectors like consumer goods, automotive, and internet services being major advertisers. Revenue is generated by selling advertising slots on this network.

Focus Media experienced rapid growth, becoming the first Chinese advertising media company to be listed on the NASDAQ in the United States in 2005. It was later taken private in 2013 and subsequently re-listed on the A-share market in China via a reverse merger in 2015, becoming a highly valued media stock.

Keywords: out-of-home advertising, digital out-of-home, elevator advertising, in-lift media, cinema advertising, Chinese media, advertising network, Focus Media, OOH, DOOH, media placement, brand communication, urban media, digital screens, Jason Jiang, adtech, targeted advertising, offline media, lifestyle media, public space advertising