Reach | influence

Reach | influence operated as a specialized marketing analytics firm, strategically positioned to empower independent retailers and emerging brands within the competitive grocery sector. The company was founded by Eric Green, who served as its CEO, and was headquartered in Detroit, Michigan. Before its acquisition, the firm was also known as Market Basket Rewards.

The core of Reach | influence's business was a proprietary analytics platform designed to harness retail shopper data to drive sales. The business model focused on providing services and insights to independent grocers, wholesalers, and product manufacturers. It aimed to level the playing field for smaller retailers by giving them access to sophisticated data analytics and digital promotion tools. Revenue was generated by providing these marketing and merchandising programs, which helped clients measure marketing effectiveness and deliver targeted digital offers to shoppers.

The company's primary offerings were its flagship products, `reach | engage` and `reach | offers`. These tools provided the technology for independent grocery stores to implement shopper-facing marketing initiatives. A key milestone for the company was establishing a strategic partnership with Inmar in 2013, becoming the exclusive provider of Inmar's digital coupon solutions to the independent retail grocery channel. This collaboration culminated in Inmar Intelligence acquiring Reach | influence on October 16, 2017, integrating its capabilities into Inmar's broader commerce network. This move was a natural extension of a five-year working relationship, aimed at providing independent retailers with the scale and efficiency to operate like a virtual chain from a technology perspective.

Keywords: retail analytics, shopper data, marketing analytics, digital promotions, independent retailers, grocery sector, shopper engagement, loyalty programs, CPG manufacturers, data-driven marketing