Raythink

Established in 2019, Raythink is a Shenzhen-based company specializing in augmented reality (AR) head-up displays (HUDs) for the automotive and transportation sectors. The company, founded by Kannan R N, aims to enhance driver safety and experience by integrating intelligent transportation systems, assisted driving, and AR displays. Since its inception, Raythink has secured significant funding, raising a total of $30.6 million over four rounds, with its latest Series A funding in November 2023 amounting to $14.1 million. This financial backing supports the company's mission to advance in-vehicle human-computer interaction.

Raythink's core business revolves around the design, development, and manufacturing of AR HUD systems. The company serves the automotive industry by providing solutions that project critical driving information, such as navigation and safety warnings, directly onto the vehicle's windshield. This technology allows drivers to see data in their natural line of sight, reducing distractions. Raythink's business model includes providing a portfolio of AR HUD products tailored for different vehicle segments, including the AR HUD PRO, AR HUD, and a Mini AR HUD for vehicles with limited space. The firm generates revenue through partnerships with Tier 1 automotive suppliers and direct sales to vehicle manufacturers, with plans to equip over 400,000 cars with its products.

The company's flagship product is a wide-angle spatial imaging AR HUD that utilizes its proprietary OpticalCore® picture generation unit (PGU) and wave-layer 3D display technology. This system creates a large field of view, capable of covering three traffic lanes, and provides a longer virtual image distance. Key features include lane departure warnings, pedestrian detection, forward collision warnings, and AR-enhanced navigation. A significant selling point is the system's ability to produce clear AR visuals without ghosting on standard windshields, eliminating the need for specialized film interlayers. The accompanying AR Generator® software development kit (SDK) allows for the integration of real-time traffic information and AI-powered visual algorithms. Raythink also holds numerous patents for its innovations in driver safety and is expanding its technology to other areas like high-speed rail.

Keywords: augmented reality HUD, automotive technology, driver assistance systems, in-vehicle infotainment, OpticalCore PGU, human-machine interaction, smart cockpit, automotive electronics, naked-eye AR, ADAS visualization, transportation technology, head-up display manufacturer, AR navigation, vehicle safety solutions, picture generation unit, real-time 3D data, automotive optics, intelligent transportation, AR Generator SDK, wave-layer 3D display