Rayosolar

Rayosolar operates within the Swiss renewable energy market, targeting homeowners with a comprehensive solar solution offered through a subscription model. The company was launched in early March 2023 by Sparrow Ventures, the venture builder of the Swiss retail giant Migros, to address the energy and climate crisis by making solar power more accessible. In June 2023, Migros, through Sparrow Ventures and Migrol, invested a high single-digit million sum to foster the startup's growth.

The core of Rayosolar's business is a 20-year subscription plan that eliminates upfront acquisition costs for customers. This model provides a fixed monthly fee covering a customized photovoltaic system, along with all associated services. The all-inclusive package encompasses initial planning, installation, ongoing maintenance, repairs, and insurance. To enhance energy management, the service includes a smart home app, allowing users to monitor and adjust their energy consumption according to their specific needs. Rayosolar initially focused its services on owners of detached houses in German-speaking Switzerland, identifying significant potential in this segment. The company plans to expand its offerings to apartment buildings and the public sector, with future rollouts intended for the French and Italian-speaking regions of Switzerland.

To complement its main offering, Rayosolar provides optional add-ons, such as battery storage for surplus solar power and e-charging stations for electric vehicles. The company leverages synergies within the Migros ecosystem, collaborating with its energy division, Migrol, and other internal experts. Rayosolar maintains a network of certified partner installation companies to handle the planning, setup, and technical support for the solar systems, ensuring quality and reliability. As a member of Swissolar, the national professional association for the solar industry, the company adheres to industry standards.

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