Raya Foods

Raya Foods, a subsidiary of Raya Holding For Financial Investments, specializes in the production and export of high-quality frozen vegetables and fruits. The company serves both local and international markets, providing a wide variety of products that cater to everyday needs as well as innovative food solutions. Raya Foods operates under the Lazah brand, which is inspired by an Arabic word meaning 'delicious'. The company prides itself on making vegetables and fruits irresistible, easy to buy, store, prepare, and serve. Raya Foods' business model revolves around leveraging its large supply of raw materials to remain flexible and agile in processing orders, offering customized specifications such as cut size, mixes, and degree of blanching. Revenue is generated through the sale of these frozen products to a diverse client base, including retail consumers, food service providers, and industrial clients. Raya Foods was the second biggest exporter of frozen vegetables in 2020, highlighting its significant presence in the global market.

Keywords: frozen vegetables, frozen fruits, Lazah brand, high-quality, customizable specifications, global markets, food solutions, Raya Holding, export, flexible processing