OceanR

Founded in 2016 by Tom Cotter, OceanR is a sustainable apparel company headquartered in Cork, Ireland, with a production facility in Riga, Latvia. The company's genesis stems from Cotter's lifelong passion for water sports and his firsthand observations of plastic pollution in the world's oceans, which spurred him to research solutions. Initially launched as "Rash'r," the brand focused on eco-friendly rash vests before expanding into the broader custom apparel market as OCEANR.

OceanR operates on a business-to-business model, specializing in designing and manufacturing made-to-order, sustainable apparel for a diverse client base that includes luxury hospitality brands like The Ritz Carlton and Four Seasons, superyachts, and corporate clients such as Suzuki. The company provides bespoke collections, working closely with clients from design conception, including mood boards, to the final product, helping them to enhance their own sustainability profiles. Revenue is generated through these custom orders and the firm has also secured over €3 million in funding, including a €1 million investment from Business Venture Partners in early 2025 to scale operations.

The company's product line is centered on eco-conscious materials, primarily utilizing recycled polyester from post-consumer plastic bottles and fishing nets, as well as GOTS-certified organic cotton. This process significantly reduces water and energy consumption compared to virgin polyester. A key feature of their business is a commitment to ocean conservation; for every garment purchased, the company funds the removal of one kilogram of marine litter, with a goal of extracting 250,000 kg of ocean waste by 2030. Furthermore, OceanR is a certified B Corporation, underscoring its commitment to high standards of social and environmental performance and transparency.

Keywords: sustainable apparel, custom uniforms, eco-friendly clothing, recycled polyester fabric, ocean conservation, corporate sustainable branding, B2B apparel, luxury hospitality uniforms, superyacht crew wear, ethical production, marine plastic removal, Tom Cotter, Cork Ireland, certified B Corp, GOTS organic cotton, custom-designed apparel, sustainable supply chain, circular economy fashion