RapidPricer B.V.

RapidPricer B.V. is a software company that provides an AI-powered platform for automating and optimizing retail pricing and promotions. The company was founded in 2017 by Kiran Gange and is headquartered in Amsterdam, Netherlands. Gange, who serves as CEO, has extensive experience in retail pricing, having started in the field in 2005. His experience consulting for numerous retailers on similar pricing challenges led to the idea of creating a standardized, technology-driven solution.

The company's mission is to guide retailers in lifecycle pricing optimization by using artificial intelligence and deep learning to compute merchandising actions for real-time execution. RapidPricer targets retail and e-commerce businesses, helping them enhance gross margins and reduce food waste through better pricing strategies. The platform integrates diverse data sources and uses advanced analytics and machine learning to inform pricing decisions, aiming to maximize profitability and customer satisfaction. In October 2024, the company launched its RASPER platform, which incorporates Generative AI and big data integration to further transform retail pricing.

RapidPricer operates on a partnership-based business model, collaborating with partners for data sources, consulting, and business development in Europe and Latin America. The company has engaged in multiple accelerator and incubator programs since its founding, raising over $700K in funding from various rounds including angel investors. In March 2025, RapidPricer announced a partnership with Hexaware Technologies to revolutionize retail pricing with its AI-driven automation.

Keywords: retail pricing, price optimization, artificial intelligence, dynamic pricing, machine learning, promotions automation, SaaS, merchandising, data analytics, food waste reduction