Range Media Partners

Range Media Partners launched in the late summer of 2020, established by a collective of seasoned agents from prominent firms like CAA, WME, and UTA. The company was co-founded by Peter Micelli, who serves as CEO, alongside Dave Bugliari, Mackenzie Condon Roussos, Rich Cook, Michael Cooper, Susie Fox, Sandra Kang, Rachel Kropa, Chelsea McKinnies, Lucinda Moorhead, Mick Sullivan, Byron Wetzel, and Jack Whigham. This venture was initiated during the pandemic with financial backing from Steven A. Cohen's Point72 private equity firm.

The founding group, led by CEO Peter Micelli, brought with them extensive experience from the top tiers of Hollywood representation. Micelli himself had a 23-year tenure at CAA, where he rose from the mailroom to eventually co-head the Television department, significantly growing its revenue and playing a key role in revolutionizing the TV independent studio finance business, which was instrumental in Netflix's original content strategy. Prior to launching Range, he was the Chief Strategy Officer at Entertainment One (eOne). Similarly, co-founder Dave Bugliari was a respected talent agent at Creative Artists Agency (CAA) before joining the new venture. The founders' shared vision was to create a management firm that offers a more personalized and holistic approach, moving beyond transactional representation to become creative partners with their clients.

Range Media Partners operates as a management and production company, providing comprehensive services to a curated roster of talent across film, television, music, sports, digital media, and literature. The firm's business model is centered on offering a full suite of services, including talent representation, content production, brand development, data analytics, and venture incubation. This integrated approach is designed to help exceptional talent maximize their global value across all business ventures. The company generates revenue through management commissions and by participating in production and other business development initiatives with its clients. They have expanded their capabilities by merging with production company Automatik, launching a music publishing division, and forming Range Sports to manage athlete marketing and develop sports-related content.

The company distinguishes itself by focusing on what it terms the "top 1%" of talent, aiming to provide deeper, more focused attention than larger, more crowded agencies. Services extend beyond traditional representation to encompass a wide array of support, including live experiences, Web3/AI strategies, and venture incubation. Range has also established its own record label in partnership with Capitol Music Group and Virgin Music & Artist Label Services and has a co-production deal with FilmNation Entertainment to produce multiple films annually. The company's production arm has been involved in projects such as "A Complete Unknown."

Keywords: talent management, media production, artist representation, Hollywood agency, Peter Micelli, entertainment industry, brand development, content creation, music publishing, sports management, venture incubation, digital strategy, FilmNation Entertainment, Automatik, Point72 Ventures, celebrity representation, film production, television representation, A-list talent, Range Sports