RANDIAN
Platform combining video content, web-based-technology and ecommerce.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
$200k | Seed | ||
| Total Funding | 000k | ||
RANDIAN LLC operates at the intersection of content and commerce, providing a patented technology that embeds e-commerce functionalities directly within video content. This allows viewers to interact with and purchase items they see in real-time or bookmark them for later, transforming passive viewing into an active shopping experience. The company’s platform serves content creators and brands by offering a direct sales channel and furnishing valuable analytics on viewer behavior and shopping preferences.
The technology is designed to function as a seamless layer over existing video, enabling full interactivity within shows and videos. It features a proprietary bookmarking system that lets viewers save items of interest into a personalized catalog, which they can browse after the video. For content on platforms like YouTube, RANDIAN offers a plugin to enable these interactive features. The business model appears to be centered on providing this technology as a service to brands and content producers, enhancing viewer engagement and creating a new revenue stream through direct-to-consumer sales within the video itself. This approach targets the digital advertising and e-commerce markets, capitalizing on the trend of aspirational shopping driven by media consumption.
The company was established as RANDIAN LLC and holds a patent for its system and process, which was filed in June 2012 and granted in February 2015. The inventor listed on the patent is Ian Truitner. The patent covers a system that makes product data accessible to a viewer during and after media streaming on various devices, including a method for purchasing, creating an interactive catalog, and enabling live updates of product and user information. The team behind RANDIAN has experience in content production, technology architecture, and e-commerce from both large corporations and startups.
Keywords: interactive video, shoppable content, e-commerce engine, in-video purchasing, content monetization, direct-to-consumer, video analytics, viewer engagement, brand engagement, ad-tech, retail media, streaming commerce, patented technology, Ian Truitner, digital advertising, aspirational shopping, video bookmarking, e-commerce platform, interactive advertising, online video marketing, shoppable ads, interactive streaming