Rancard Solutions Limited

Founded in April 2001 by Kofi Dadzie and Ehizogie Binitie, Rancard Solutions Limited emerged from Accra, Ghana, with the ambition to build a globally recognized software company rooted in Africa. The co-founders, inspired by the dot-com boom, initially bootstrapped the company with capital from friends and family to create enterprise-scale software solutions. Dadzie's experience as a software engineer at Dell and Binitie's involvement in Ghana's nascent ISP scene informed their shared vision. A pivotal moment came in 2007 when the founders established a formal board, a decision they credit with instilling the discipline needed for a strategic pivot to focus entirely on mobile technology.

Rancard operates at the intersection of mobile technology, artificial intelligence, and conversational commerce. The company's core business is to enable brands to connect with mobile audiences through targeted engagement. Its clientele includes mobile carriers, retail brands, publishers, and content providers such as Google, MTN, and Diageo. The business model centers on providing software solutions that drive customer engagement, acquisition, and sales, thereby increasing revenue for their clients. The company has secured funding across two rounds, including a Series B in December 2013 from investors like Peninsula Ventures, Adlevo Capital, and Intel Capital, which has fueled its expansion.

The company's technology suite features the R2 artificial intelligence platform and the Rendezvous social recommendations engine. Rendezvous utilizes a patented method of analyzing social connections to deliver trust-based, serendipitous recommendations for merchandise, services, and content. The R2 AI platform powers conversational commerce, allowing brands to interact with customers, process orders, and run loyalty programs directly through social and messaging channels. One of its early offerings, preceding its time, was providing email services on mobile phones and a system for global airtime remittance. More recently, Rancard was awarded a U.S. patent for technology that combines graph technology with AI. After 19 years, co-founder Kofi Dadzie transitioned from his role as CEO in 2020, passing leadership to Ernest Osei-Owusu, who now guides the company's focus on innovative customer engagement solutions.

Keywords: conversational commerce, mobile audience engagement, social recommendations engine, artificial intelligence platform, customer engagement solutions, mobile content monetization, R2 AI, Rendezvous engine, telecom software solutions, customer retention, personalized marketing, data analytics, Kofi Dadzie, Ehizogie Binitie, adtech, martech, African tech, mobile advertising, lead generation, customer loyalty programs, brand engagement