Ramper

Ramper.com.br operates as a comprehensive B2B marketing and sales platform, originating from São Paulo, Brazil. The company was founded in 2016 by Ricardo Corrêa, who now serves as CEO. Corrêa's journey into entrepreneurship began after gaining experience in the tech market since 2006, including a role as head of marketing at Aurum Software where he implemented inbound marketing programs. In 2012, he founded Siteina, a B2B marketing and sales consultancy. The insights gained from Siteina about the need for a more scalable prospecting method led to the creation of Ramper.

The firm targets B2B companies of various sizes, from startups to publicly traded corporations, aiming to enhance their commercial processes through automation and intelligence. Ramper's business model is based on providing its software as a service (SaaS), which integrates outbound (prospecting), inbound (marketing), and sales (CRM) functionalities into a single stack. This integrated platform allows clients to build segmented lists of corporate email contacts from sources like social networks, automate personalized outreach campaigns, and track performance metrics to refine their strategies. The platform is designed to automate the initial stages of the outbound prospecting process, allowing sales teams to focus on leads that have already shown interest. In 2022, the company expanded its offerings by acquiring LAHAR and Linkseller, becoming a more complete platform for B2B marketing, prospecting, and sales.

Financially, Ramper has secured approximately R$9 million (around $1.79M USD) across two funding rounds. The first round occurred in December 2018, followed by a seed round in April 2021 that raised $1.41 million with participation from investors like G2 Capital and DOMO Invest. These investments have supported the company's growth and its mission to streamline B2B sales processes in Brazil.

Keywords: B2B sales automation, lead generation, outbound marketing, prospecting platform, CRM integration, marketing automation, SaaS, sales intelligence, Ricardo Corrêa, Brazilian startup