RAMDAM

Ramdam is a Paris-based firm, established in early 2023, that operates an AI-powered platform for producing user-generated content (UGC) for advertisers. The company’s genesis stems from the founders' own challenges with digital advertising for a previous mobile app venture. They experienced a significant breakthrough with a creator-led ad campaign on TikTok, which inspired the development of Ramdam.

The founders, Xavier de Baillenx (CEO), Emmanuel Lemoine, and Benjamin Combes, previously established Pretty Fun Therapy, a venture later acquired by Match Group. This background provided them with firsthand experience in the complexities of user acquisition and digital advertising. Their current venture, Ramdam, aims to address the inefficiencies they encountered by automating and optimizing the process of creator collaborations.

Ramdam's business model centers on connecting brands, agencies, and mobile app developers with a global network of over 50,000 creators across 50 countries. The platform serves clients like Allianz and Voodoo, producing more than 1,000 video ads monthly. Revenue is generated by streamlining the entire campaign workflow, from sourcing creators to managing contracts and payments. The company’s platform is designed to be used across major social media channels including TikTok, Instagram, and YouTube.

The core of Ramdam's service is its 'Creative Intelligence' platform, which utilizes AI to enhance campaign performance. This technology analyzes thousands of creators to identify the best match for a specific brand and campaign, moving beyond guesswork to data-driven decision-making. The platform automates the creation of market-savvy creative briefs, communication with creators, and handles administrative tasks like delivery timelines and invoicing. For creators, Ramdam offers a direct way to monetize their content by collaborating with brands on UGC campaigns, with the promise of fast payments.

In October 2024, Ramdam secured $3.15 million in a seed funding round. The investment was led by The Moon Venture, Paris Region Venture Fund, and Data Tech Fund, with support from BPI (Banque Publique d'Investissement). This capital is intended to fuel technological advancements and support the company's expansion into the U.S. and European markets.

Keywords: AI-powered advertising, user-generated content, creator economy, influencer marketing, ad platform, social media advertising, creative intelligence, digital advertising, content creation, micro-influencers, TikTok marketing, Instagram marketing, brand collaboration, ad performance, UGC platform, automated advertising, mobile app marketing, creator monetization, ad campaign optimization, advertising technology