Rambler & Co

Rambler & Co stands as a major media holding company in the Russian digital landscape, commanding a significant audience across its diverse portfolio of online assets. The company's origins trace back to the Rambler.ru web portal, which was launched in 1996 by founders Dmitry Kryukov and Sergey Lysakov. Initially a pioneering search engine for the Russian-speaking internet, the portal expanded to include a variety of services such as news aggregation, email, and the popular Rambler's Top100 website rating tool.

The modern holding company, Rambler & Co, was formed in 2013 through the merger of "Afisha-Rambler" and SUP Media, a deal orchestrated by tycoons Alexander Mamut and Vladimir Potanin. This consolidation brought together a powerful collection of digital media properties under unified management. Over the years, the ownership structure evolved, with Mamut becoming the sole owner in 2017 before Sberbank, a state-controlled financial and technology giant, began its acquisition process. Sberbank initially purchased a 46.5% stake in 2019 and completed a full acquisition, bringing its ownership to 100%, in October 2020. This integration positions Rambler & Co within Sberbank's broader digital ecosystem.

The business operates primarily on an advertising-based revenue model, leveraging its vast user base for monetization through programmatic ad sales and direct advertising placements. The company serves the general public in Russia with a wide array of content, covering news, politics, sports, entertainment, finance, and lifestyle through its various platforms. Key assets include prominent online publications like Lenta.ru and Gazeta.Ru, the sports portal Championat.com, the business-focused "Sekret Firmy," and the LiveJournal blog platform. This diverse portfolio allows the holding to cater to a wide spectrum of audience interests. The core Rambler.ru portal itself offers numerous services, including news, mail, weather, and other thematic verticals. Keywords: Russian media holding, digital media, online publishing, Rambler.ru, Lenta.ru, Gazeta.Ru, Championat.com, Sberbank, Alexander Mamut, Dmitry Kryukov, Russian internet, web portal, online advertising, media assets, news aggregation, email service, LiveJournal, digital content, Russian technology