RageOn

Founded in 2013 by serial entrepreneur Mike Krilivsky, RageOn operates as an online marketplace and print-on-demand service specializing in all-over-print apparel and merchandise. Krilivsky, a figure with a varied entrepreneurial background including co-founding a major dance party company in New England, started RageOn after a near-fatal car accident shifted his perspective, inspiring the brand's 'Let's Rage' ethos of celebrating life. This personal journey is foundational to the company's culture. Initially a small venture selling screen-printed t-shirts, the business pivoted to address the market's need for high-quality, all-over dye-sublimation printing.

The company's business model centers on providing a platform for artists, brands, and individual consumers to create and sell custom-designed products with no upfront inventory costs. Revenue is generated from the sale of these products, which range from t-shirts and hoodies to items like shower curtains and yoga mats. The platform serves a diverse client base, including over 150 licensed celebrities and brands, independent artists who can earn royalties from their designs, and Shopify store owners through the RageOn Connect app. This model democratizes merchandise creation, allowing artists to monetize their work and consumers to bring any image or idea to life on a physical product.

RageOn's core offering is its proprietary, patent-pending technology that facilitates the creation of custom, all-over-print items. This dye-sublimation technology enables designs to cover the entirety of a garment, a key differentiator from many other print-on-demand services. The service also includes features designed to protect intellectual property, ensuring that brands and artists receive payment when their licensed designs are used. The company has attracted seed funding from investors such as the Alchemist Accelerator, which has supported its technological development and market expansion. Despite facing challenges, including a temporary suspension from Shopify's platform in 2021, RageOn has established itself within the custom apparel market with an estimated annual revenue of $3.7 million.

Keywords: print-on-demand, custom apparel, dye-sublimation, e-commerce marketplace, artist platform, merchandise, all-over-print, licensing, Shopify app, fashion-tech