Rad Intelligence

Rad Intelligence, rebranded from RAD AI in 2024, operates as a marketing technology company founded in 2018 by CEO Jeremy Barnett and President Bradley Silver. Barnett, a three-time founder, previously co-founded and exited Trendy Butler, with his interest in AI beginning around 2012. Silver founded Atomic Reach, a content curation platform, which was later acquired by Rad Intelligence in 2021. The company was established based on the founders' firsthand observations that influencer selection was often based on intuition rather than data. In a significant milestone, Rad Intelligence ran a crowdfunding campaign on Wefunder in March 2020.

The firm offers an artificial intelligence platform designed to provide data-driven insights for marketing campaigns, particularly within the creator economy. Operating in the MarTech and Data Analytics industries, the company serves enterprise clients, including Fortune 500 brands, across sectors like healthcare, entertainment, travel, and e-commerce. Its business model involves providing its AI platform and managed services to brands and agencies for executing ROI-based marketing campaigns. Initial pilot campaigns for enterprise clients often start with a minimum budget of $100,000.

The core of Rad Intelligence's offering is its AI-powered platform that analyzes real-time conversations from social media platforms like Reddit, TikTok, and X to generate audience insights. This technology, built upon $20 million of R&D from the Atomic Reach acquisition, decodes audience interests and behaviors to inform content strategies. The platform's features include Audience Insights, an Influencer Discovery Tool, and a Content Optimizer. A key component is the proprietary RAD Score™, an AI-enabled ranking system that evaluates influencers based on expertise, audience demographics, and content performance to remove guesswork from the selection process. This score assesses content across dimensions such as emotional impact, sentiment, virality potential, and cultural relevance. The platform can be used for various marketing activities, including social media posts, videos, blogs, emails, and paid ads. Rad Intelligence also provides end-to-end managed services, assigning a team of specialists to handle social media influencer campaigns from strategy to execution.

Keywords: marketing intelligence, creator economy, AI marketing, influencer marketing, content strategy, audience insights, emotional intelligence AI, ROI-based marketing, data-driven marketing, content optimization, RAD Score, MarTech, social media analytics, brand safety, crisis management, persona engine, predictive analytics, marketing automation, creative intelligence, digital content creation