Rabble

Founded in 2010, Rabble is a Stockholm-based company that initially provided online discount codes and has since evolved its business model. In 2022, the company launched a mobile cashback application focused on the grocery sector, which is now its primary service. The founders include Daniel Zeitoun and Simon Wallen.

Rabble operates on a B2B and B2C model. For consumers, it offers a free mobile app that provides cash back on everyday grocery purchases. Users browse offers within the app, purchase the items at any grocery store, and then scan their receipt to receive a rebate into their Rabble account. The funds can then be transferred to a personal bank account once a minimum threshold is met. For its business clients, which are consumer brands, Rabble serves as a marketing platform to drive sales and increase brand awareness through these targeted cashback offers. The company generates revenue by charging these brands for the marketing partnership.

The platform's core technology includes a receipt scanning function that verifies purchases against active offers. Initially launched in Sweden, Rabble expanded its app service to Denmark, Norway, and Finland in October 2022.

Keywords: cashback app, grocery rewards, mobile coupon, receipt scanning, consumer marketing, brand promotion, retail technology, fintech, digital offers, shopper marketing, Nordic market, B2C mobile app, customer loyalty, FMCG promotion, digital receipt, savings app, mobile payments, marketing platform, grocery deals, consumer data.