R-Advertising
Data collection and qualified audience generation.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
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R-Advertising operates as a digital performance marketing agency based in France, with offices in Mougins and Aix-en-Provence. Founded in 2006, the company specializes in creating tailored and effective customer acquisition strategies. The business was established to assist clients with their digital communication by addressing key challenges such as generating traffic, lead collection, building brand awareness, and increasing revenue.
The company's business model is centered on performance-based marketing, meaning compensation is tied to achieving specific, measurable results for its clients. R-Advertising serves advertisers by managing their digital media plans, selecting the most effective channels to meet their objectives in traffic generation, data collection, and brand awareness. Its service portfolio encompasses a broad range of digital marketing levers, including affiliate marketing, behavioral and targeted email campaigns, mobile advertising, real-time bidding (RTB), and social media advertising. For publishers, the agency provides account management support. The firm's approach is rooted in providing reactivity, support, and transparency to ensure high-quality and effective campaigns.
A significant milestone in the company's history occurred in 2016. In July of that year, Tradedoubler, an international performance-based digital marketing company, acquired a minority stake in R-Advertising. This was followed by the purchase of the remaining shares in December 2016, making R-Advertising a wholly-owned subsidiary of Tradedoubler. At the time of the full acquisition, R-Advertising anticipated revenues of approximately 4 million Euros for 2016 and had a team of 30 employees. The acquisition was a strategic move by Tradedoubler to strengthen its performance-based services in the key French market. Keywords: performance marketing, digital acquisition, lead generation, affiliate marketing, email marketing, brand awareness, media buying, customer acquisition, Tradedoubler, social media advertising, CPA, French digital marketing, display advertising, RTB, mobile marketing, data collection, traffic generation, digital strategy, conversion optimization, online advertising