Quorus

Quorus is a financial technology company that provides a platform for personalized investing, specializing in custom, tax-managed investment accounts. Founded in 2022 by John Hill and Scott Shumway, the company is headquartered in Westport, Connecticut. The founders combine extensive experience in asset management and technology; CEO John Hill was formerly the Head of Direct Indexing at Vanguard, and CTO Scott Shumway was a VP of Technology at Jefferies. Their shared vision was to create a platform that simplifies personalized investing for asset managers and financial advisors.

The company's core offering is a turn-key solution that enables asset managers to provide their investment strategies in a customizable, separately managed account (SMA) format without needing to develop their own technology. For financial advisors, the platform simplifies the process of creating and managing personalized client portfolios, handling the day-to-day portfolio management and back-office operations. Key features include daily tax-loss harvesting, automated rebalancing, ticker-level customization, and tax-aware portfolio transitions. Quorus's proprietary "AlphaHarvest" methodology is designed to balance investment alpha with tax alpha, aiming to optimize after-tax returns for clients.

Quorus operates on a B2B model, serving asset managers and financial advisors. It functions as a sub-advisor for client accounts or offers its tax-management logic via an API for firms that wish to maintain investment discretion. The company has established strategic partnerships with firms like WisdomTree, Global Macro Asset Management, and Viking Harbour to offer their strategies through the Quorus platform. The firm secured $1.5 million in a pre-seed funding round in March 2023, led by New Stack Ventures, to expand its platform and partnership network. Another seed round in June 2025 raised $4.62M, with investors including Connecticut Innovations and WisdomTree.

Keywords: personalized investing, tax-managed accounts, direct indexing, separately managed accounts (SMAs), financial advisors, asset managers, tax-loss harvesting, portfolio management, FinTech, wealth management, custom portfolios, tax alpha, AlphaHarvest, investment automation, portfolio rebalancing, John Hill, Scott Shumway, tax-efficient investing, sub-advisory services, investment technology