Quini

Quini is a technology company that provides consumer sensory data and analytics solutions for the wine industry. Founded in 2012 and headquartered in Vancouver, BC, the company was established by a co-founding team including CEO Roger Noujeim, a professional with a background in building national and multi-national brands in Canada and the EMEA region. The initial concept was to create a better way for people to share their wine experiences, which evolved into a comprehensive wine-tasting application and data platform.

The company's core business revolves around its proprietary data analytics platform, QUINI DATA™. This B2B SaaS solution provides wine producers, retailers, and marketers with near real-time access to consumer sensory and attitudinal data. Clients, which include large producers in the United States and Canada as well as smaller wineries, subscribe to the platform to gain insights into consumer preferences, identify market trends, and make more informed decisions regarding winemaking, marketing, and sales strategies. Revenue is generated through annual subscriptions to the data platform, project-based data solutions, and the sale of interactive sensory data reports. Quini has also received co-funding from entities like the Canada Media Fund (CMF) and the National Research Council through the IRAP program.

The Quini platform comprises several components. For consumers, there's a web-based application that provides a standardized and structured process for tasting and rating wines based on five aspects: eye, nose, mouth, finish, and opinion. This app helps users understand their own palate and discover new wines. The data collected from consumers, which includes up to 60 sensory data points per tasting, feeds into the QUINI DATA™ platform. This platform offers user-friendly analytics dashboards that allow wineries to analyze consumer feedback, benchmark products, and even integrate a Net Promoter Score (NPS) to gauge consumer loyalty. By replacing traditional, costly, and time-consuming market research, Quini enables companies to reduce risks and optimize product development and marketing efforts.

Keywords: wine data analytics, consumer sensory data, wine intelligence, beverage industry technology, market research platform, wine business intelligence, consumer taste profile, wine rating app, SaaS, data-driven winemaking, wine marketing insights, B2B data solutions, customer sentiment analysis, product development research, alcohol industry analytics, Net Promoter Score, brand management, direct-to-consumer wine sales, Roger Noujeim, restaurant technology