Quikly

Quikly, Inc. operates as a specialized marketing technology platform provider, focusing on consumer engagement and motivation for major brands. Founded in 2012 by Shawn Geller and Scott Meves, the Detroit-based company was born from a shared vision to overhaul traditional brand promotions. Geller, a Temple University graduate, and Meves, a University of Michigan alumnus, were introduced by an investor who saw potential in their similar, yet independently developed, ideas for leveraging technology and psychology to create more effective marketing campaigns. This convergence of ideas led to the establishment of Quikly, with Geller as CEO and Meves as CTO.

The company's business model is centered on providing a software-as-a-service (SaaS) platform to consumer-facing brands in sectors like retail, restaurants, and consumer packaged goods. It serves notable clients such as Domino’s, DSW, and Vera Bradley, helping them achieve customer acquisition and retention goals. Quikly generates revenue by offering its technology and services to these brands, enabling them to launch dynamic promotional campaigns. Since its inception, the company has secured $6.18 million in funding over five rounds, including a significant Series A round in 2016 led by Plymouth Growth.

Quikly's platform is engineered to create a sense of urgency and excitement around marketing initiatives. It employs psychological principles like scarcity, competition, and fear of missing out (FOMO) to drive immediate consumer action. The core product allows brands to launch campaigns where consumers opt-in for a chance to receive rewards, with the best incentives going to the fastest responders when the promotion goes live via email or SMS. This turnkey system can be configured to drive specific goals, including growing email and SMS subscriber lists, increasing mobile app installations, boosting loyalty program engagement, and reactivating lapsed customers. The platform provides a suite of tools, including a no-code builder, ready-to-use templates, and a real-time analytics dashboard, allowing brands to manage and measure campaign performance effectively across various channels like social media, email, and mobile.

Keywords: Urgency Marketing, Consumer Engagement Platform, Customer Acquisition, Customer Retention, Marketing Psychology, Promotional Marketing, SaaS, Digital Marketing, Scarcity Marketing, FOMO Marketing, Gamification, Brand Promotions, Consumer Motivation, Loyalty Marketing, Mobile Marketing, Email Marketing, Social Media Marketing, Incentive Marketing, Detroit Tech, Shawn Geller, Scott Meves