Que Universe

Que Universe, founded by cricket icon Shikhar Dhawan, specializes in premium quality sunglasses that blend style, passion, and individuality. The company targets fashion-conscious consumers who value both aesthetics and functionality in their eyewear. Operating in the fashion and accessories market, Que Universe offers a diverse range of sunglasses featuring polarized UV400 lenses and trendy designs. The business model revolves around direct-to-consumer sales through their website, queuniverse.com, and a unique membership program called the QUE Advantage Pass. This membership provides exclusive benefits, including discounts, early access to new collections, and opportunities to meet Shikhar Dhawan. Revenue is generated through the sale of sunglasses and membership passes. The company emphasizes premium materials, superior craftsmanship, and affordability, aiming to deliver an exceptional eyewear experience.

Keywords: premium sunglasses, UV protection, Shikhar Dhawan, fashion-forward, polarized lenses, membership benefits, direct-to-consumer, trendy designs, superior craftsmanship, exclusive access.