Quettra, Inc.
Mobile Intelligence: Personalization & Monetization as a Service.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor investor investor investor investor | €0.0 | round | |
$10.0m Valuation: $10.0m | Acquisition | ||
| Total Funding | 000k | ||
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Quettra, Inc. operated as a mobile intelligence and analytics firm, established in 2013 by founder Ankit Jain. The company's inception was driven by insights Jain gained during his tenure as the head of search and discovery for the Google Play Store, where he identified a fundamental gap in the market. He observed that outside of major players like Google, Apple, and Facebook, the broader mobile ecosystem lacked a deep, mobile-first understanding of users.
The firm was headquartered in Mountain View, California, and focused on providing app developers with sophisticated tools to understand user behavior at a deep operating system level. Quettra's platform gathered extensive data on mobile users, enabling developers to build rich user profiles that included details like brand affinities and inferred demographics. This intelligence was designed to help developers personalize mobile experiences, improve user retention, and analyze the reasons behind app uninstalls. The primary clients were app developers and marketers seeking to enhance user engagement and monetization strategies.
In August 2014, Quettra secured $2.9 million in a significant seed funding round. The investment was led by a consortium of notable venture capital firms, including DCVC, Horizons Ventures, Google Ventures, and SV Angel, among others. This financial milestone underscored investor confidence in Quettra's approach to mobile data. Following this, in December 2015, the company was acquired by SimilarWeb, an Israeli web analytics company, for a reported $10 million. The acquisition allowed SimilarWeb to integrate Quettra's advanced mobile analytics capabilities and establish a presence in Silicon Valley.
Keywords: mobile intelligence, app analytics, user behavior analysis, mobile user data, Ankit Jain, SimilarWeb acquisition, mobile monetization, user retention, app developer tools, deep OS analytics, user profiling, mobile advertising, ad targeting, demographic data, brand affinity, Google Play, seed funding, venture capital, DCVC, Horizons Ventures, Google Ventures, SV Angel