Question Mark

Question Mark, a São Paulo-based company, operates as an internet-first brand in the plant-based food sector. Founded by Pedro Campos in early 2021, the company has established itself with natural yogurt as its flagship product. The business focuses on using raw materials like coconut, yams, and cashew nuts to create its offerings. Question Mark's products are currently available in 10 points of sale across São Paulo, a strategic move that has allowed the company to test product viability and gather valuable consumer insights.

The company's production model is a significant aspect of its operations, utilizing 67-square-meter nanofactories capable of producing a milk equivalent of a thousand cows. This approach, coupled with the use of nanoparticles in its products, aims to enhance the health benefits of its offerings. The company's valuation was placed at R$ 13.5 million, reflecting investor confidence in its business model and market potential.

Financially, Question Mark has successfully leveraged crowdfunding to fuel its growth. In a recent round on the Kria platform, the company raised R$ 1.7 million from 185 investors, including both companies and individuals. This followed a previous crowdfunding effort in December 2020 that secured R$ 1.9 million from investors such as Next.Co, Distrito Ventures, and Norte Ventures. In total, the startup has raised approximately $679K over two funding rounds since its inception.

Keywords: plant-based food, natural yogurt, foodtech, Brazil food startup, Pedro Campos, vegan products, coconut yogurt, cashew yogurt, nanofactory production, food production technology, healthy food brand, São Paulo startup, Kria crowdfunding, Distrito Ventures, Next.Co, Norte Ventures, consumer food products, direct-to-consumer food, plant-based dairy, alternative protein