QueQ

QueQ, operating as Queue Q (Thailand) Co., Ltd., was established in 2015 to address the widespread issue of time wasted in physical queues. The concept originated from founder and CEO Rungsun Promprasith's personal frustration while waiting in a long bank queue in Bangkok. This experience, coupled with his background running a software development house, led to the creation of a virtual queuing platform. Initially developed for a restaurant in Bangkok, the solution's success prompted a business pivot to focus entirely on this new queuing system.

The company provides a mobile application that allows users to join a queue remotely, typically from within a two-kilometer radius of the service location. Users receive real-time updates on their position and a notification when their turn is approaching, enabling them to use their waiting time more effectively. QueQ operates on a B2B2C model, primarily generating revenue by charging corporate clients a monthly fee for implementing the queuing solution. The platform serves a diverse client base, including restaurants, hospitals, banks, government service centers, and even national parks. Initially focused on the restaurant industry in Thailand, the company has expanded its services to sectors like healthcare and has entered markets in Malaysia and Taiwan.

QueQ has evolved its platform beyond simple queuing to become a broader lifestyle application. It has introduced features such as pre-ordering for takeaway, food delivery, and appointment booking. A notable initiative was a collaboration with Chulalongkorn University for a food delivery service where students acted as couriers. During the COVID-19 pandemic, QueQ adapted its technology to facilitate social distancing by managing customer density at fresh markets, clinics, and national parks. The company secured a Series A funding round of $2.8 million on July 4, 2019, with lead investors including True Incube and BonAngels Venture Partners. This funding was aimed at user base expansion and regional growth.

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