Qudini

Qudini

Retail choreography software for virtual queuing and appointments.

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Wayra
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Qudini is a software company that provides a retail choreography platform, offering solutions for appointment scheduling, virtual queue management, event booking, and task management for retail and banking clients. The company was founded in London, United Kingdom, in 2012 by Imogen Wethered and Fraser Hardy. The idea originated after the co-founders met at a corporate hackathon sponsored by Telefonica, which led to their participation in the Wayra accelerator in London.

Imogen Wethered, who served as CEO, had a background in Creative Communications and Entrepreneurship, while Fraser Hardy, the CTO, held a Master's degree in Mobile Technology. They identified a market need to help retailers and restaurants enhance customer footfall and operational efficiency. Starting with a £30,000 Start Up Loan, they developed their minimum viable product and secured initial clients.

The company operates on a B2B SaaS business model, providing its software on a subscription basis. The platform, which includes tools for shop floor management and analytics, is designed to improve customer experiences, drive sales, and provide data insights on customer behavior and operational performance. Qudini serves enterprise-level clients such as Samsung, NatWest, O2, and Tesco.

Over its history, Qudini raised a total of $3.13 million in funding over four rounds and participated in accelerator programs with Telefonica and John Lewis. In January 2023, Qudini was acquired by Verint Systems, a customer engagement company, for an undisclosed amount. The acquisition was intended to expand Verint's customer engagement platform by integrating Qudini's retail technology. Wethered and Hardy, along with the Qudini team, transitioned to Verint following the acquisition.

Keywords: retail choreography, appointment scheduling, virtual queue management, customer experience management, B2B SaaS, retail technology, task management, event management, walk-in management, customer flow management, click and collect, retail analytics, banking solutions, shop floor management, customer journey, omnichannel retail, Verint, Imogen Wethered, Fraser Hardy

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