Qudian (old Qufenqi)

Qudian Inc. is a Chinese technology company that has undergone significant strategic transformation since its inception. Founded in March 2014 by Min Luo, the company initially focused on providing online micro-lending and installment payment services, primarily targeting young, mobile-active consumers in China who were underserved by traditional financial institutions. Luo, who serves as Chairman and CEO, brought experience from previous ventures, including an online apparel marketplace and social platforms for college students, which informed the company's early focus.

The company's original business model, operating as Qufenqi, centered on offering small cash and merchandise credit products through a mobile platform that utilized data-enabled technologies to assess creditworthiness. Customers could finance purchases of consumer electronics and other goods from major e-commerce sites. This model proved successful, attracting venture capital funding from investors like BlueRun Ventures and Ant Group, and culminating in a high-profile Initial Public Offering on the New York Stock Exchange (NYSE) in October 2017.

Facing evolving regulatory landscapes in China's online lending sector and increased competition, Qudian has strategically diversified its operations multiple times. In 2022, the company made a notable pivot into the consumer goods market by launching QD Food, a ready-to-cook meal business aimed at working-class families. This initiative leveraged live-streaming e-commerce on platforms like Douyin to market its products. More recently, the company's focus has shifted again towards providing last-mile delivery services for logistics companies, though it has contemplated winding down this business due to intense competition. Concurrently, Qudian engages in aircraft leasing and technology development services.

Keywords: Qudian, Min Luo, Chinese fintech, online consumer finance, micro-lending, installment payments, NYSE:QD, consumer credit, Qufenqi, last-mile delivery, ready-to-cook meals, e-commerce financing, mobile credit platform, strategic pivot, aircraft leasing, technology services, consumer-oriented technology, venture capital, Ant Group, BlueRun Ventures