Quartile

Quartile is an e-commerce advertising platform that uses patented artificial intelligence and machine learning to optimize campaigns across various channels. The company serves a broad client base, from small businesses to large enterprises, helping them manage and enhance their advertising efforts on major online marketplaces such as Amazon, Google, Instacart, and Walmart.

The platform focuses on maximizing Return on Ad Spend (ROAS) by providing tools for data-driven decision-making and automation. It offers a unified interface to manage cross-channel advertising, aiming to improve the effectiveness of promotional campaigns. By leveraging historical data and machine learning algorithms, Quartile adjusts bidding and budgeting strategies to improve ad performance. The business model is centered on providing this technology as a service, enabling brands to more efficiently allocate their advertising budgets and increase sales.

Keywords: retail media, ecommerce advertising, AI optimization, PPC, Amazon advertising, cross-channel advertising, ad spend, ROAS, machine learning, data analytics