Quarterback

Quarterback, founded in Perth in 2023 by Amy Miocevich and Greg Mitchinson, offers a specialized data analytics platform for investor relations. The company was born from a conversation between the co-founders, who shared an office and expertise in marketing, technology, and big data. Miocevich, while discussing the investor relations challenges faced by one of her clients, sparked the initial idea. They recognized a widespread need among Australian Securities Exchange (ASX) listed companies for better tools to manage online discussions and investor relations capital.

The firm primarily serves publicly listed companies on the ASX, as well as investor relations firms, Chief Financial Officers, Company Secretaries, and Managing Directors. Quarterback's business model is centered on providing data and tools that help these clients manage their investor relations by analyzing online chatter and its impact. The company's platform combines real-time market surveillance with trading activity intelligence. It monitors investor forums, media, and social channels alongside share price movements and company disclosures. This service aims to help companies detect risks early, maintain compliance with ASX obligations, and develop more effective investor strategies. Features include digital listening across over 90,000 news sources and social media, AI-driven sentiment analysis, and the ability to correlate market activity with online information flow.

The platform provides tools for surveillance, compliance, and strategy. For compliance, it helps companies meet ASX continuous disclosure obligations by detecting unusual coverage and sentiment shifts, and by creating a searchable audit trail of public conversations. Strategic tools allow clients to measure the return on investment of activities like announcements and media campaigns by seeing what actions affect their share price. Users can set custom alerts for high-risk topics or key personnel and generate on-demand or scheduled reports. This allows companies to shift from a reactive to a proactive compliance stance, addressing potential issues before they escalate.

Keywords: investor relations, market intelligence, ASX-listed companies, data analytics, market surveillance, compliance software, sentiment analysis, shareholder communication, financial technology, corporate communications, risk management, public companies, media monitoring, investment strategy, trading activity, big data, Perth startup, Amy Miocevich, Greg Mitchinson, IR platform