Quarizmi

Quarizmi AdTech, founded in 2014 by Enrique Aguilera and Ana Etxebarria, offers a technology-driven solution for optimizing paid search advertising campaigns. Headquartered in Mungia, Spain, the company has developed a suite of proprietary algorithms that leverage artificial intelligence and machine learning to automate and scale pay-per-click (PPC) efforts for large advertisers. The firm's technology has been in development since its inception, focusing on bringing innovation to the online marketing sector. Quarizmi secured its initial backing through an accelerator/incubator funding round in January 2015 with SeedRocket.

The core of Quarizmi's business is to augment a client's existing Google Ads campaigns by identifying and capitalizing on new growth opportunities. The platform automates repetitive and complex tasks such as continuous keyword discovery, the creation of hyper-relevant ads, and dynamic bid management. By analyzing historical campaign data, the system uncovers new long-tail keywords—search queries with high user intent and less competition—which often leads to lower cost-per-click (CPC) and improved conversion rates. Quarizmi's software includes specific tools like e-KEP for long-tail keyword generation and MAGNETO for creating specific, high-quality ad copy. This automated process allows clients to expand their market reach without significantly increasing the workload on their internal teams. For instance, it enabled the fashion brand SikSilk to expand into 23 new markets.

Quarizmi serves clients across various industries who are looking to maximize their return on investment from search advertising. Case studies with companies like PromoFarma and tuAppbogado demonstrate significant growth, with the latter achieving a 300% increase in conversions during its first year with Quarizmi. The company operates on a partnership-oriented model, aiming to function as an extension of the client's marketing team. Campaigns generated by Quarizmi are housed within the client's own ad account, ensuring full transparency. While the company is headquartered in Spain, it maintains a global presence with offices in Boston and Ottawa and operates with a fully remote team.

Keywords: paid search automation, PPC optimization, artificial intelligence advertising, machine learning marketing, Google Ads automation, long-tail keywords, adtech, marketing technology, CPC reduction, campaign scaling, automated bidding, keyword discovery, ad copy generation, lead generation, conversion rate optimization, digital advertising, search engine marketing, SEM, return on investment marketing, automated ad campaigns